Conceived by Fakhr-e-Alam, various singers from India like Shibani Kashyap, Roopkumar Rathod and Javed Ali have collaborated to feature in the video directed by Saumit Dutt (who directed Salman Khan's Dhinka Chika song).
Project 3 B aims at Indo-Pak peace and is dedicated to all those who have lost their lives in terrorists attacks on both sides of the border.