Vivek Oberoi who was earlier signed for BARAAT, will now play the central character in the yet untitled film. "We will be officially announcing the film in April after which we intend to complete the film in six months. We are currently in the process of finalizing the female lead for the film," Bajaj informs.
On the distribution front, he is eagerly looking forward to the January 21 release of KISNA, which he is being released under the Mukta Arts banner. "It is the only proper film targeted at a family audience after SWADES. If will definitely ring in good news for the box-office," he says, adding that he has great expectations from the film.
The fact that Vivek Oberoi career is currently going through a low and Ghai's last film YAADEIN did not get the expected response at the box-office does not worry Bajaj.
"I am aware of the fact that our industry moves with success and failures. As for Subhash Ghai I don't think he needs to prove himself anymore. I am aware of the fact that a great deal of effort and planning has gone into the making of the film vis-à-vis its content and entertainment value."
"We are not worried about Vivek's box-office status either. If star presence were to guarantee a big draw at the box-office, SWADES should have been a big hit. KISNA will be worth-watching not for the presence or performance of one particular actor but the way the film has been made in totality," smiles Bajaj, who is planning to release the film with over 100 prints in the Mumbai circuit. "It will be a really big release in keeping with the reputation of Mukta Arts," he adds.
Meanwhile, Mukta Arts is planning to intensify the publicity campaign for the film. "They are going to make a blast all over the media in the next few days," Bajaj informs. There was speculation that Ghai wasn't too sure about January 21 as the release date since he has not made it official in the print media but Bajaj insists that it is indeed the D-day for the film. "It is the normal practice in Mukta Arts not to commit the release date until the censor clearance come through. The film has just gone to the censors and the release date will be formally announced in the next two days," he explains.