Many of his friends and co-actors have been coercing him to enter the fitness industry because he is a health freak. Now the model-turned-actor has begun to take the advice seriously, said a source close to the actor.
He is working on a venture that will include a luxurious gymnasium, spa and a holistic body centre.
If the source is to be believed, Ashish is also in talks with his close friends in tinsel town for more innovative ideas as well.
In the past, Milind Soman and Rahul Dev joined hands to open a gym chain called Breathe.