Saif Ali Khan is now endorsing a brand of innerwear. In the commercial, he plays the role of a detective trying to solve a murder case.

Is this some kind of a homework for his role of a spy in Agent Vinod?

On the other hand, mother Sharmila Tagore and sister Soha Ali Khan were shooting together for a crockery commercial in Malad. Soha seemed to be in a great mood or was she putting up her best behaviour since mamma was around?

Meanwhile...

Vivek Oberoi is endorsing a pain relieving balm, the commercials for which he will be shooting shortly. The commercial will have him involved in a fight sequence. Wonder if it works in the case of pain in the neck, too.