Trade pundits and industry insiders may well have labelled "Dil Maange More" a flop at the box-office but
producer Nikhil Panchamia is not perturbed.
Panchamia and his production team have been receiving endless calls from Shahid Kapur's fans in Pakistan
where the VCDs of "Dil Maange More" are in active circulation.
"They are under the impression that the number on Soha Ali Khan's phone when Shahid calls her in a particular
scene, is Shahid's own number. It's actually our executive producer's number and he is having a tough time
coping up with the calls," tells Panchamia.
"I am sure the Samsung people will be very happy since this is proof that their brand has been clearly noticed,"
joked Panchamia.
Asked if the title's reference to the Pepsi advertisement affected the film's overseas business, Panchamia
replied, "It is a non-issue. Since I had already released the overseas prints, the controversy did not affect the
overseas market. Besides, we have already reached an amicable settlement on that."
Panchamia claimed that his film has worked best where it was supposed to - in the metros and up-market
multiplex audience.
"It drew packed houses at the weekend shows in Nagpur and Hyderabad. Distributors are not complaining
because it was sold at a nominal price," said Panchamia.
Monday, January 17, 2005 17:55 IST