Anil said the brand's central philosophy of encompassing passion, integrity "form the pillar of my family too and thus my daughter Sonam and I are delighted to partner in their progress."
After being in the industry for over four decades, EMGEE Group is now expanding its luxury projects across Spain and Eastern Europe.
"We strive to offer unrivalled lifestyle living at exotic locations in India and Europe. Anil and Sonam Kapoor are a perfect fit as brand ambassadors as they epitomize family values, " said Mudhit Gupta, founder and CMD of EMGEE Group.
Both Sonam and Anil have previously endorsed pen brand Mont Blanc.