ESPN STAR Sports, the official broadcaster and commercial partner of Nokia Champions League Twenty20 (NCLT20), on Friday formally announced Bollywood superstar Shahrukh Khan as the face of the tournament.

Commenting on his association, Shahrukh Khan, said, "I am extremely proud to be associated with Nokia Champions League Twenty20. I am doubly happy as my team Kolkata Knight Riders is also in with a chance of qualifying for this prestigious event.

"NCL T20 is a unique concept as the best T20 teams from across nations face off for the ultimate prize – being Champion of Champions. It doesn't get better than this as the best T20 exponents bring out their best fare for the cricket loving fans worldwide."

Khan said he is confident that his team Kolkata Knight Riders (KKR) will do well in the tournament.

"I am also quietly confident about my team - Kolkata Knight Riders. I believe that the team is pulling out all stops to prepare for this event and I feel that along with the other IPL teams KKR also has a good chance of first qualifying to the main edition and then excelling in further matches.

"We are working hard and we promise to deliver wholesome and exciting cricket for our fans," said SRK.

Nokia, the title sponsor of Champions League Twenty20, also announced plans to promote its association with the tournament via ‘Nokia Ke Asli Champions' campaign providing the consumers an opportunity to showcase the ‘Asli Champions' in them.

Select lucky winners will get an opportunity to be part of Bollywood actor Priyanka Chopra's ‘Champion team' and watch the finals live with her.