Being hosted from 23rd to 27th September, Aamby Valley India Bridal Week 2011 will offer a platform to India's leading designers to dazzle in an extravaganza of design and glamour.
The highlights of the Aamby Valley India Bridal Week 2011 were jointly announced in Mumbai on Friday by Vijay Singh, Chairman, India Bridal Week and Vivek Kumar, CEO, Aamby Valley City and Hotel Sahara Star.
Aamby Valley India Bridal Week 2011 will be hosted at Hotel Sahara Star in Mumbai and will see some of the most eminent names from the world of haute couture present their bridal forecasts for the season.
The line up of designers include Adarsh Gill, Anjalee & Arjun Kapoor, Bhairavi Jaikishan, Jyotsna Tiwari, Neeta Lulla, Pallavi Jaikishan, Queenie Singh, Rocky S, Shane & Falguni, Tarun Tahiliani and Vikram Phadnis.
"Aamby Valley India Bridal Week 2011 brings you a week of sublime evenings where exquisite bridal style statements come together with breathtaking production in a marriage of style with technical finesse, " said Singh.
Kumar said: "Weddings in India is a time when families come together to celebrate the heritage of our culturally rich nation and at Aamby Valley India Bridal Week, we endeavour to offer an ambiance that recreates the magic of any dream wedding.
"The second year of this grand fashion extravaganza, will offer a plethora of options for a perfect wedding ensemble and a destination like Aamby Valley for an exotic and picturesque luxury wedding."
The organizers also announced Kangana Ranaut as the Face for Aamby Valley India Bridal Week 2011 who will feature in the outdoor and print campaign.
Singh said: "We are proud to have Kangana associated with Aamby Valley Indian Bridal Week 2011 since she personifies style and her stunning presence will lend an aura of stylish mystique to the event."
The Aamby Valley India Bridal Week 2011 campaign featuring Kangana has been shot by Jatin Kampani and styled by Gautam Kalra.
A chic retro theme with statement jewels, belts and watches, make Kangana fit into a realm of the modern day bride who wants to make a statement of style, glamour & elegance.
"I am happy to be a part of the Aamby Valley India Bridal Week 2011 this year, since this event is centred around one of the most fashiobnable and celebrated occasions in India, " said Kangana.
"We have some of India's best talents presenting their collections here and I hope my association helps in taking Aamby Valley India Bridal Week 2011 to greater heights, on a national as well as an international level. I wish the organizers every success, " she said.