"Apart from just the bright factor, the creative factor and the marketing factor - I think the main marriage is going to be that we are going to have another source of revenue very soon for our films... so they can get bigger and better, " Shah Rukh told reporters here.
"As a matter of fact, may be we will be able to break the barrier of only one or two percent of revenue of the international share and make it 10-15 percent when partners like PlayStation come on board, " said the actor-producer, who is said to have spent over Rs.100 crore on "RA.One".
Shah Rukh is excited to be immortalised in a gaming avatar. "This is genuinely the most exciting moment in my 45 years that I have become a part of a Sony PlayStation - PS3, PS2 and PSP, " he said.
He is also proud to be the first one to take Bollywood a step ahead with the hi-tech superhero film.
"It is high-time something like this happened... I feel Indian films can take this second step -- to get video games arranged for their respective films. I am sure youngsters all around would be proud of this development, " he added.
The film, releasing on Diwali Oct 26, is directed by Anubhav Sinha. It also features Kareena Kapoor and Arjun Rampal in key roles.