Akshay Kumar has been named the brand ambassador of anti-perspirant Sure Men for his "active" and "energetic" lifestyle.

"When I was approached to endorse Sure Men, I agreed to take it up as I have been an active user of the brand even before it came to India, " Akshay said in a press statement.

Sure Men has been launched in India by Hindustan Unilever Limited (HUL).

Speaking on the association, Srinandan Sundaram, HUL's general manager (deodorants and oral care), said: "We are happy to have Akshay Kumar associate with Sure Men as he fits in perfectly with the brand attributes and is a user of the product."