Vivek Oberoi has been part of hardcore commercial cinema so when he chooses to make his debut as a producer with a small film that follows the fortunes of an impoverished village couple, it comes as quite a surprise.
Watch Indian Circus, directed by Mangesh Hadawale was screened at the 16th Busan international film festival in Korea and he can't stop raving about it.
"Watch Indian Circus is a true Indian film about Indians and the hardships they undergo. When the film came to me I felt that I needed to do my bit by getting it out for all to see and it was something that I believed in," he says.
The film, set against the backdrop of corrupt local politics, is the tale of a couple that dreams of taking their children to the circus someday.
However, it's clearly a very new space the actor is now adjusting with, but Vivek seems more than confident, wanting to support cinema with a message.
"Box office economics dictate that Bollywood has to provide for its massive domestic audience that are usually looking for an escapist sort of world.
So I think it's only essential that the big studios shouldn't avoid producing films on real issues," he adds.
Apparently he has chosen not to over-publicise the film, because he believes the content will speak for itself.
At the moment, Vivek who has been busy with films like Zila Ghaziabad and prepping up for Krrish 2 also hopes to produce more films.
However, acting, he says, will always stay on the forefront.
"I've been around in the industry for quite some time and I feel the time is right for me to venture into other facets of filmmaking.
That doesn't mean that my acting career has taken a backseat; I'm an actor first and will always continue to do so," he concludes.