Another ties up SRK's 'RA.One'

Another ties up SRK's 'RA.One'
Friday, October 21, 2011 18:10 IST
By Santa Banta News Network
Shah Rukh Khan, who is on a marketing spree for his mega-budget production "RA.One", has tied up with homeshopping channel HomeShop18 to sell the superhero film's merchandise. He says it is a chance to "own a piece of the movie".

"I would like everyone to watch the movie and bring home (my character) G.One," Shah Rukh said in a statement Friday.

"This association will help us reach out to the masses. We are trying a new form of movie marketing in India, much like the practice in Hollywood," he said.

"We want our audiences to not only get entertained by 'RA.One' but also get a chance to own a piece of the movie as they shop in the comfort of their homes," he added.

The original movie merchandise, replete with "RA.One" gift hampers, action figures, G Balls, "RA.One" frisbee, pencil box, lunch box, stationery set, notebooks, sipper set, exam board, coin bank, toy laptops, fridge magnets, wristbands, key chains and car danglers, will now be available on the channel through a special series.

"Shah Rukh wanted to take the merchandise to families across the country and we are happy to provide him with the platform," said HomeShop18 founder and CEO Sundeep Malhotra.

"'RA.One' merchandise and toys will make for an excellent gifting option along with our ongoing Diwali Dhamaal promotion," he added.

"RA.One", which also features Arjun Rampal and Kareena Kapoor, will release this Diwali, Wednesday.
Kiara Advani Channels Her Inner Mermaid in Blue for 'Game Changer' Teaser Announcement!

Kiara Advani is captivating her fans with a stunning blue look as she channels her inner mermaid for the teaser announcement of her upcoming film

Saturday, November 09, 2024
Kartik Aaryan Takes Rooh Baba to New Heights at Burj Khalifa!

Kartik Aaryan is back as Rooh Baba, and this time he's taken the character to breathtaking heights-literally. The Bhool Bhulaiyaa 3 star recently shared striking photos of himself

Saturday, November 09, 2024
Prabhas Signs Massive Three-Film Deal with Hombale Films!

Pan-Indian superstar Prabhas has officially entered into a significant three-film collaboration with Hombale Films, the production house behind blockbusters like K.G.F and Kantara. This new

Saturday, November 09, 2024
When Deepika Padukone Beats Ranbir Kapoor at the Box Office!

Seventeen years ago, on November 9, 2007, Bollywood witnessed one of its most significant box office clashes. Two highly anticipated films, Deepika Padukone's debut Om Shanti Om

Saturday, November 09, 2024
Arjun Kapoor Expresses Gratitude to Rohit Shetty for Trusting Him with 'Singham Again'!

Actor Arjun Kapoor recently took to Instagram to thank filmmaker Rohit Shetty for believing in him at a time when others were hesitant. Sharing behind-the-scenes photos and

Saturday, November 09, 2024
ADVERTISEMENT
ADVERTISEMENT