But we know of someone who has taken this fever quite literally.
There's a hush hush about phone calls that were made on Diwali afternoon and whole evening by a well-known actor to the Box Office eye keepers which is the root cause of fever. Before you start fancying all the actors who could be in this scene, we'll let the cat out of the bag..
If reports are to be believed, actor-producer and movie-marketing king Aamir Khan was very curious to know the opening numbers of Ra.One and he spoke to lot of people on day one. And what he heard then, was something he wasn't anticipating. His senses didn't want to believe the information either and they called in sick.
"What comes as shock to us is the fact that few days ago he was praising SRK and wanted Ra.One to do well, but the news of outstanding figures didn't go well with him. We heard, he has a fever and is unwell since the time this knowledge has bestowed upon him, " said an official spokesperson related to Ra.One promotion.
"For the same reason, he cancelled his all the scheduled meetings with his producers, actors, technicians and others. If only, Aamir believed in the saying ‘Ignorance is bliss' he would have planned out 5 more marketing plans in this time, " said the spokesperson.