Last year, it was Pamela Anderson who added the international appeal to the show and this year, the channel decided to rope in the adult film star expecting that she will leave men drooling over her and increase the TRPs.
Earlier, there were reports that this season of the show might witness celebs like Shakira and Mike Tyson but all speculations have gone away after it is announced that Sunny Leone will enter the house this week
The 30 year old actress was named as the Penthouse Pet of the year in 2003 but her first mainstream appearance was in 2005 when she did the red carpet reporting for MTV Awards on MTV India.
According to her website, which is full of explicit material, Sunny Leone was born in Sarnia, Ontario, to parents who emigrated from India.
Despite being raised Sikh, her parents enrolled her in a Catholic school, where "she had her first kiss at 11, found out she was bisexual at 14, and lost her virginity to a basketball player at 16."
When she was 15, her family received their green card and migrated to the United States. They first moved to Fort Gratiot, Michigan, then to Lake Forest, California, before finally settling down in Orange County, CA.
She graduated from high school in 1999 and proceeded to enroll in college. Before working in the entertainment industry, she first worked at a German bakery, then a Jiffy Lube.
While studying to be a pediatric nurse in OC, a classmate who was an exotic dancer introduced Leone to John Stevens, an agent, who introduced her to Jay Allen, a Penthouse photographer.
She posed for Penthouse, and was named Penthouse Pet of the Month for the March 2001 issue, followed by a feature in the Holiday 2001 edition of Hustler magazine as a Hustler Honey. That same year, Leone signed a 3 year contract with Vivid with which she transitioned into the world of hardcore porn.
Even before she came to India, she wrote on her twitter account, "Gonna be packing for my big trip!! Hehe can you guess where???"
"To all my indian fans!!! I'm coming to INDIA!!! Are you ready??? Stay tuned for big news!!!!"
She landed in Mumbai on Thursday night and was reportedly, staying in a five star hotel at Bandra.
After in India, she tweeted, "Im here in India and Ready for a amazing experience..." and "Who knew I would be the 2nd most popular trend in INDIA, WOOOOHOOOO"
She also believes that Bigg Boss is her way to Bollywood and if given a chance, would love to work with Salman Khan. However, this is not the first time she is visiting India. She used to come here to meet her relatives.
The Sikh Punjabi girl was named as one of the top 12 female porn stars by Maxim and top 100 porn stars by Genesis magazine.
She has indicated earlier too that she would not mind a career in Bollywood if she is given a right price. There were also rumours doing the rounds that director Mohit Suri wanted her to play the lead in his movie Kalyug but he wasn't willing to pay her a fee of $1.
Her tweet on her account Saturday says, "Good Morning Everyone!! Today is the DAY I enter the Bigg Boss House!! Jumping in the shower and time to get ready! XOXO"
With the lion's share in the house being of girls, everyone is excited to see how this one will add a twist to the show.