Baseball legend Yogi Berra has sued TBS network for $10 million after his name appeared in the company's advertisements for re-runs of the hit TV series "Sex and the City".

The former New York Yankee player, 79, was furious to see his name used "improperly" on subway and buses promotional material for the HBO comedy series that ended last year, said imdb.com.

In the lawsuit filed in New York Supreme Court, the retired sports star said he had been tainted by the advertisement, pointing out he is a "deeply religious man who has maintained and continues to maintain a moral lifestyle".

In particular, Berra was offended by one commercial that asked readers to define the term "Yogasm". One of the multiple-choice answers was "b) sex with Yogi Berra".

Incidentally, the correct answer was "c) What Samantha has with a guy from yoga class", referring to Kim Cattrall's character.