That explains why on Wednesday he was shooting two ads in Madh Island on two adjacent sets, for a paint brand and for a coffee brand, the latter with Priyanka which required them to splash water on one another in a garden.
A bit like the time Dharmendra in the early 1970s shot Hrishikesh Mukherjee's Chupke Chupke and Chaitali on two floors of the same studio.
They're currently shooting Kunal Kohli's untitled film together. And Shahid Kapoor is trying to keep as much cordiality as possible in his public rapport with Priyanka Chopra.
When Shahid shot an ad on Wednesday for a paint and a coffee brand at Madh Island there was a climate of cool cordiality that culminated in a media interaction turning into quite a fiasco.
Apparently Shahid and Priyanka simply refused to give joint bytes to the waiting television journalists who had gathered at the venue of the ad-shoot. This refusal was most surprising in the light of the fact that media- persons had been invited to cover the shooting as a Shahid-Priyanka event.
Interestingly director Ayaan Mukerjeea close friend of Shahid's, was also present at the venue to shoot another ad with Shahid (not the one with Priyanka).
Says a source that was present at the shooting of the ad, "Shahid wouldn't budge from his no-joint-bytes stance, and Priyanka agreed with him. They both felt that at this point in their working relationship, the last thing they needed was televised togetherness. "
We asked Shahid about his double-ad shoot on Wednesday and he said, "It was just another working day. What's there to say? "