From film themes to TV series, Bollywood has always been influenced by Hollywood. But film marketing, the way it is done there, is still an alien concept on Indian shores.

Rohini Iyer is helping to bridge that gap now. Iyer, who is marketing Samar Khan's directorial debut "Kuch Meetha Ho Jaye" starring Mahima Chaudhary, came up with a never before concept.

The film's brochure included a headache pill with instructions for taking it when one gets fed up with irritating colleagues, deadlines and boring films.