Currently lodged in Bigg Boss, international porn star Sunny Leone has a new trick up her sleeve for her official website. This week, the site saw a bit of a revamp and a ‘new look' with a special banner having sentences added in Hindi on the home page.
Obviously, the porn sensation, who plans to make a big splash in the Indian market, is aiming to spruce up her brand and image and make it slightly India-compatible, while retaining its core porn-USPs, before she makes her Bollywood debut after Bigg Boss.
"Sunny Leone is in the business of exposure and awareness. Entertainment and hype are her tools and ammunition," remarks celebrity publicist Dale; a specialist with Bigg Boss, having handled the media for the maximum number of controversial celebrities on reality shows including Shilpa Shetty (during Big Brother), Rakhi Sawant, Kashmera Shah, Ashmit Patel, Sherlyn Chopra, Pooja Misrra and Amar Upadhyay (Bigg Boss).
"Make no mistake! India is a huge and lucrative market for Brand Sunny Leone. Though Sunny is based out of Canada, we should not forget that she is born Karen Malhotra and has Indian origins.
With her appearance and demure behaviour on India's biggest reality show Bigg Boss, she is obviously trying to sanitize and Indianize her porn star brand and image," the Bollywood PR expert points out.
"The new Indianized look of her international website with Hindi lines added on the new improved homepage, is just a step further in that direction," he adds.
Sunny has already expressed her intentions of entering Bollywood. Dale even asserts that his sources tell him that apart from Mahesh Bhatt, who discussed his forthcoming film Jism 2 with Sunny on Bigg Boss, even Salman Khan is planning a film with her.
"So whether the conservatives like it our not, the time has come to accept Sunny Leone as part of our entertainment industry. In fact, from a PR point of view, further resistance from Indian audiences will only translate into more power to her existence in the Indian entertainment industry," Dale analyses.
