Ek Main Aur Ekk Tu by Dharma Productions has been in the news for quite some time. The movie which brings Imran and Kareena as a couple for the first time in Bollywood history is a love story with a twist. Ek Main Aur Ekk Tu, with a new lead, a unique story line and the recently released music combined together, promises to please both the ears and eyes.

The EMAET team has gone out of their way to ensure that the fans are connected to the movie in all ways. They have successfully maintained hype on the movie with the midnight releases of the trailer and the tracks from the movie.

The movie also has a Privilege Fan Club which consists of diehard fans. These people are the first to receive all the news and updates from the movie. The Ek Main Aur Ekk Tu facebook page has more than 48,000 fans in it, and the fans keep on increasing by the hour.

The movie also had interesting contests on the micro blogging site twitter, which not only increased the interactivity, but the winners were also the first to receive the music CDs personally signed by the stars.

EK Main Aur Ekk Tu's digital partner EveryMedia has been at constant work in increasing the popularity of the movie. They have also come out with a website dedicated exclusively for the movie.

The website contains the latest updates, launches, news and images from the sets of Ek Main Aur Ekk Tu.

The increasing popularity of the movie can be judged by the 3 Lakh hits the Ek Main Aur Ekk Tu website has received on the day of the launch, quite an impressive number. The fans are quite happy with the way Ek Main Aur Ekk Tu has shaped up.

With just over a month to go for the movie release, what remains to be seen is what the agency does to ensure that the movie is a huge success.