Former Miss India International Esha Gupta, who is still to make her Bollywood debut with "Jannat 2", has reportedly bagged an endorsement deal with the international cosmetic giant, Maybelline.

She was signed barely two weeks back as the face of the brand that previously had actress Deepika Padukone on board, a source close to the model-turned-actress told adding that she will soon be flying to New York to shoot the first campaign.

As the new face of the brand, Esha will head to New York to shoot a highly stylised campaign, said the source.

According to the source, the brand is going all out for this campaign. They have roped in international stylists and production teams to shoot the campaign.

Esha, who won the Miss India International title in 2007, is currently in the capital shooting for her movie and has given the brand a total of 10 days to shoot the campaign.