First Bollywood actress Katrina Kaif's look inspired a fashion Barbie doll and now heartthrob Hrithik Roshan is likely to walk the ramp for Mattel Toys.

Katrina had walked the ramp in 2009 for Barbie and Mattel has now roped in Hrithik as the brand ambassador for racing game Hot Wheels Team Xtreme.

He is likely to walk the ramp at the India Kids Fashion Week, starting Jan 17, in a collection designed by Narendra Kumar.

Kumar has a tie-up with Hot Wheels Team Xtreme: Buckle Up and his collection targeting boys across all ages will be showcased on the inaugural day.

India Kids Fashion Week is the first such dedicated to children. The three-day event will see Indian and international designers exploring the relatively untouched territory of children's lines by displaying apparel, toys, accessories and a lot more.