National Award winner and Bollywood actress, Tabu has been appointed as the new brand ambassador for Tetra Pak India. Tabu will be featuring in the latest Tetra Pak commercials created by Leo Burnett, wherein she will be promoting ‘freshness and purity' of UHT Milk, double pasteurized milk. This ad campaign, comprising both TVCs and print commercials will be unveiled this week across the country.

Speaking about the new brand ambassador, Jayshree M Sundar, Executive Director Leo Burnett said, "The campaign through an innovative series of quick demos will highlight "Kitchen Logic" to the Indian women, Infact it brings forth the goodness of milk in cartons."

Further highlighting on the choice of the brand ambassador, she adds "Choosing the right brand endorser for this exercise was critical for us. Someone who embodies the spirit of excellence and stands for honesty and high performance. Much like the qualities of "good milk in cartons." Tabu has been a consumer of carton milk and is very conscious of fitness and healthy living." Throughout the campaign, Tabu will focus on the purity, freshness and preservative-free qualities of UHT Milk that doesn't curdle promoting it as an ideal nutrition sources for kids.

UHT Milk is aseptically processed to make it free from any contamination and retains its nutritional value. The aseptic packing makes it consumable even after six months of packing.

Tetra Pak began operations in India as a 100% subsidiary of Tetra Pak International, a Tetra Laval Company, in 1997. It provides processing and packaging solutions to organizations like Nestle India, Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), Glaxo SmithKline, Andhra Pradesh Diary Development Co-operative Federation, Mother Diary, Parle Agro, Tropicana Beverages, Coca Cola India and Dabur Foods, etc.