Bollywood actors John Abraham and Soha Ali Khan have pledged their support to P&G's Shiksha campaign, which aims to provide education to underprivileged children.

"I have always been a firm believer in the cause of education and Shiksha has given me a platform to bring my dream of an India where every child goes to school, an India with 100 percent Shiksha. I pledge my support to the vision of 100 percent Shiksha for India and I urge more participation," John said in a statement.

Both Soha and John have urged people to support P&G's vision of 100 percent Shiksha by buying P&G products such as Tide, Pantene and Olay and helping the company channelize part of the sales proceeds towards education for underprivileged children.

"I hail from the small town of Pataudi in Haryana and this year I pledge to take an active role in spreading the word of Shiksha in my town and help the children there access their basic right to education," said Soha.