Liquor brand Royal Stag and Bollywood star Shah Rukh Khan have come together for the 'Make it Large' human story campaign.

Speaking on the occasion SRK said "The Royal Stag 'make it large' story is insightful and inspirational. I am sure together we will make it large."

Bikram Basu, Vice President Marketing, Pernod Ricard India said, "Shahrukh Khan dared to dream and achieve. Dream big, and achieve really big. We have great common ground with Royal Stag and him in 'making it large'."

Shahrukh will work in tandem with his counterpart from Bollywood - Saif Ali Khan, who has been the brand ambassador for the last several years.