SaReGaMa's Icons Nxt has collaborated with crowdsourcing platform Talenthouse to source the next generation 'music icons' and 'pop artists' for its reality show SaReGaMa's Icons Nxt - Season II being aired on UTV Bindass.

Talenthouse has currently launched an online 'Creative Invite' calling on the country's finest and most talented young musicians.

The first season saw five popular young artists Samar & Sanam, Phoenyx, PAAPI 4, Nasha and Dhol Factory earn a massive fan base. 

The collaboration intends to promote mainstream artistes and revive pop music and fashion them into the next generation music Icons.

Speaking on this initiative Adarsh Gupta, Business Head, Music - Sa Re Ga Ma Icon's Nxt said "There has been a huge vacuum in the pop genre in India for many years and SaReGaMa seeks to resurrect the genre with Talenthouse.

"From the early 90'sthere has been an emergence and popularization of new genres of music, including fusions of Baul and Jazz by several Bangla bands in Kolkata. Such innovation and interesting music will also help us fill in the vacuum in the pop genre."

The winner will receive a 2-year contract with SaReGaMa and get a platform to showcase their talent.