'Hate Story' poster fetches Rs 10 cr!

'Hate Story' poster fetches Rs 10 cr!
Friday, March 02, 2012 12:26 IST
The first look of the film helps fetch over Rs 10 cr for all India theatrical rights apart from generating much hype around the film.

Lookls like the 'shock value' of the bare back poster of Vikram Bhatt's forthcoming production Hate Story is working. The film, which is said to be earlier struggling to get its territories sold, is now fetching a good price, thanks to the 'well-exposed' poster.

Well-placed trade sources reveal that the Vivek Agnihotri directed film featuring Nikhil Dwivedi and Bengali actress Paoli Dam has fetched over Rs 10 crore for all India theatrical rights. Incidentally the shooting for the erotic thriller penned by Bhatt is still under way and is scheduled to be wrapped up in another week.

"Our focus was to complete the film first. However, the first poster that was released, has generated so much hype that the theatrical rights for India were soon sold off for a price not exactly anticipated earlier," says our source.

Distributor Ajay Bagbai of Rajvi Entertainment Pvt Ltd has acquired the India theatrical rights for this Bhatt production. Needless to say, director Agnihotri is thrilled with the response to the poster and the consecutive deal. "Within eight to 10 hours, we got 22 lakh views on one site alone.

Besides, it has generated a lot of curiosity in the interiors and small towns too," he enthuses, adding that producer Bhatt had faith in the concept. "Vikram has written the script. And even while discussing the poster, he came up with this idea."

Agnihotri concedes that he had not anticipated such a kind of response. He says, "This kind of a deal is like a certificate of approval for the product. So the responsibility to deliver is greater now."
Maalik Trailer: Rajkummar Rao's Grittiest Avatar Yet in a High-Octane Action Drama!

Tips Films and Northern Lights Films have officially unveiled the powerful trailer of Maalik, an explosive

Tuesday, July 01, 2025
Sarzameen First Look: Kajol, Prithviraj And Ibrahim Ali Khan Shine in Kayoze Irani's Patriotic Drama!

JioHotstar has unveiled the first look of its much-anticipated patriotic drama ‘Sarzameen’, and it’s already

Monday, June 30, 2025
Ajay Devgn Drops Action-Packed 'Son of Sardaar 2' Teaser: A Rollercoaster Ride of Romance, Comedy And Chaos!

Bollywood superstar Ajay Devgn has ignited excitement among fans by unveiling the official teaser of 'Son of Sardaar 2', the much-anticipated

Thursday, June 26, 2025
Sparks Fly, Stars Align - Saiyaara's Humsafar is Here to Steal Hearts!

Yash Raj Films & Mohit Suri’s Saiyaara is the best romantic album of the year and the fourth song from

Wednesday, June 25, 2025
Highly Anticipated Films releasing this July- From Maalik to Son of Sardaar 2!

This July, cinema lovers are in for a treat as the big screen lights up with a bold and diverse lineup. From the

Monday, June 23, 2025