That's the name of his 30-acre music-festival property, which will host international pop singers' gigs in India. Last year, we saw Arjun Rampal create musical history as he roped in Lady Gaga to perform at his club in Delhi.

Having sampled his penchant for event management, the actor is now taking his plans to get global performers into India seriously.

Rampal has inked a deal with Percept Ltd to incept a 30-acre music-festival property called Lost that would create a permanent platform for a music festival in major cities of India throughout the year, say sources. "The collaboration will be modelled on the Glastonbury festival in Somerset UK.

Artistes and musicians of the stature of Elton John, U2, Madonna, Prince, Britney Spears and Rihanna are expected to come to India for the Lost festival, " say sources.

Lost will kick start in the second half of this year with the first of its music festivals in Mumbai.

Rampal remained unavailable for comment.