Aishwarya was present as the Brand Ambassador of watch company Longines which she has been part of for the last 13 yrs.
At the event she was the perfect picture of style and elegance keeping in with the Longines tag line ' Elegance is an attitude".
During the Most Elegant Lady presentation ceremony, which Aishwarya presented alongside Juan Carlos Capelli, Vice President and Head of International Marketing at Longines, she said: "I am delighted to be here and see such finely dressed women in their hats and beautiful dresses".
Draped in bright red traditional outfit by Indian designer Sabyasachi, Aishwarya greeted the world in a very 'Miss World' style - with NAMASTE and had the crowds clapping in excitement.
Her suit studded with shimmering gold, complimented the golden sandals on her feet. The event was attended by over 50,000 people.
During the day, Aishwarya visited a newly opened Longines store in the hotel she was staying and later met various media houses for interviews from different countries including Indonesia, Hong Kong, Singapore, India etc.