After becoming a successful producer, Ekta Kapoor faces the camera for the first time for her media school.

The 36-year-old has shot an audio-visual film to promote her media school - Institute of Creative Excellence.

"I want to assist in grooming young aspirants from every part of the country and provide them with specialised and modern technical expertise. I see so many newcomers and most of them have no idea about the craft, I wish to hone their talent," she said in a statement.

"ICE will facilitate a stage where anybody with passion and determination can come, and start setting up the foundation to make their own dreams come true," Ekta said.

The institute provides industry related courses and aims to bridge the gap between demand and supply of professionals. It has trained over 700 students in the last two years.