Big B adds another Rs 10 crore endorsement to his kitty

Big B adds another Rs 10 crore endorsement to his kitty
Thursday, May 03, 2012 11:30 IST
While we reported yesterday that Amitabh Bachchan is going to Los Angeles for treatment, it is learnt that he has added another endorsement to his kitty

This time, it's a noodle brand that sought to consolidate its position as a market leader for years.

Apparently, the brandwallas were initially planning to sign on Randhir and Rishi Kapoor because theirs is the oldest family in the film industry. However, market research and survey showed that Bachchan is far ahead as far as popularity is concerned.

So they've not only inked a deal, worth at least Rs 10 crore, but also shot a commercial with Big B. Seems the campaign with the baap of all actor-endorsers will kick-start later this month or early next month. Hmmm..
First Look of Sunny Sanskari Ki Tulsi Kumari Unveiled: Varun Dhawan and Janhvi Kapoor Set to Charm in Upcoming Romantic Drama!

The first official look of the much-awaited Bollywood film Sunny Sanskari Ki Tulsi Kumari has been

Tuesday, July 15, 2025
Ranveer Singh and Sanjay Leela Bhansali's Fallout: Inside the Rift Over 'Love And War' Casting!

Bollywood actor Ranveer Singh and filmmaker Sanjay Leela Bhansali have reportedly ended their long-standing

Tuesday, July 15, 2025
Harry Potter Reboot Begins: HBO Unveils First Look at Dominic McLaughlin as the Boy Who Lived!

The wizarding world is back! HBO Max has officially begun production on its highly anticipated Harry Potter

Tuesday, July 15, 2025
Maalik Holds Strong on Monday, Positive Word of Mouth Fuels Momentum!

After passing its first weekend test, Maalik, starring Rajkummar Rao and Manushi Chhillar, held steady on

Tuesday, July 15, 2025
Haryanvi Rapper Fazilpuria Survives Gunfire Attack Near Gurugram, Escapes Unhurt!

Popular Haryanvi singer and rapper Fazilpuria, whose real name is Rahul Yadav, narrowly escaped harm after

Tuesday, July 15, 2025