'Jannat 2 ad showing Emraan smoking unlawful'

'Jannat 2 ad showing Emraan smoking unlawful'
Friday, May 04, 2012 13:10 IST
By Santa Banta News Network
Newspaper advertisements of the film "Jannat 2" showing actor Emraan Hashmi smoking a cigarette violated anti-tobacco laws, an NGO said Thursday pointing to the violation.

In a letter to the health ministry and the information and broadcasting ministry, HRIDAY (Health Related Information Dissemination Amongst Youth) pointed to "blatant violations of the rules" in the print advertisements.

"These ads, showing Hashmi smoking, have been published in supplements of leading national dailies. This amounts to a violation of the Rule 9(2) of the said (government) notification," said the letter.

It cited the notification saying that "any promotional material and posters of the films and television programmes shall not depict any tobacco products or their usage in films".

The HRIDAY letter also asked the ministry of information and broadcasting and the Central Board of Film Certification, as the implementing agencies of the rules, to take appropriate action against the filmmakers and distributors in light of the violations.

"It is a violation of Section 5 of Control of Tobacco Products Act, which prohibits all forms of advertisement (direct, indirect/surrogate), promotion and sponsorship of tobacco products," the letter said.

The letter was sent to Health Minister Ghulam Nabi Azad, Information and Broadcasting Minister Ambika Soni and senior officials of the health ministry.

HRIDAY, in a report, had said that Indian adolescents exposed to tobacco in films were twice as likely to become tobacco users.
Housefull 5 Continues Dream Run at the Box Office!

Sajid Nadiadwala’s mega entertainer Housefull 5 continues to enjoy a robust performance at the Indian box

Wednesday, June 11, 2025
Detective Sherdil Trailer Promises a Thrilling Ride with Diljit Dosanjh at the Helm!

The much-anticipated trailer of Detective Sherdil, starring Punjabi superstar Diljit Dosanjh, has officially

Wednesday, June 11, 2025
Dhanush Reveals Intense Dumpyard Shooting Experience with Rashmika Mandanna in 'Kuberaa'!

South Indian cinema fans are buzzing with excitement as Kuberaa, directed by acclaimed filmmaker Sekhar

Wednesday, June 11, 2025
The Taj Mahal goes missing!? Strange light over Agra sparks global mystery!

Eyewitnesses were left stunned this week as an unexplained light appeared in the skies above

Wednesday, June 11, 2025
Anud Singh Dhaka shares how real-life friendships shaped his character Chatty in Amazon MX Player's Lafangey!

What does growing up actually look like? For some, it’s a failed job interview. For others, it’s juggling

Wednesday, June 11, 2025
ADVERTISEMENT
ADVERTISEMENT