Shah Rukh Khan is indeed a clever guy if one can go by the way he is promoting his magnum opus `Asoka`.While Aamir Khan promoted his film at all the major film festivals SRK is one step ahead, he is screening `Asoka` even before its release. Now thats what we call being business savvy.

Indeed the film was being screened at Toronto and Venice film festivals that the attacks at the World Trade Center happened. But he has used even that to his advantage, he is showing it to the US media.Word also has it that he is planning on a special screening for the Dalai Lama and the Buddhist monks.