Banners and billboards featuring various advertisements, including ones of Indian actress Katrina Kaif and Pakistani superstar Meera, have reportedly been blacked out by Pakistani ‘moral police' in Karachi.

According to a report in The Express Tribune, hoardings of a Lux advertisement featuring Meera and a Veet advertisement with Katrina Kaif have been replaced by black banners which scream "Sell clothes, not your honour."

The protest campaign has been attributed to unheard of groups such as the Women Education Society and the Women Professional Forum, adds the report. Their main objection appears to be over ‘immorality', since the advertisements feature female models in sleeveless or backless clothes with risqué necklines.

Reacting to this, Meera's Bollywood publicist Dale Bhagwagar who has earlier, also handled the PR for Katrina's debut film Boom said, "Moral policing the roads in the age of the internet is like asking your toddler not to speak to the neighboring toddler because she has a doll resembling a sex toy. It just doesn't work."

"In any case, showing off a little skin with a sleeveless blouse or a backless dress, couldn't be reason enough to black out posters and hoardings," added the PR specialist, suggesting that the protesters "grow up."