Size zero may be a fad, but actress Vidya Balan, who flaunted her curves unabashedly in "The Dirty Picture", says she is all for the Indian woman's curvaceous body.

"The only zero I am associated with is the zero cholesterol and zero trans-fat that are feature of Aliva snacks... and yes, the zeroes that come in my cheque, " Vidya quipped on being asked if she would ever endorse the size zero figure.

"I like the curvaceous Indian woman's body. And if I may say so, I am well-endowed, " she added.

The 33-year-old was here Thursday for the official announcement of her appointment as brand ambassador of a new range of snacks brand Aliva, from the Pepsico stable.

Dressed in a shocking pink sari teamed with her trademark elbow-length sleeved blouse, Vidya looked elegant, and her vibrant, fun-loving mood justified her choice of colour.

Vidya says she likes to flaunt a mix of traditional and modern.

"A part of me is very traditional, which is why you see me wearing a lot of saris. But a part of me will always wear these low-back blouses, " she said, as she sat up to show her deep cut back of her blouse to the audience.