Unluckily for the protective brother who wanted only one trailer, that of his sister's film, attached to Rowdy Rathore, the film's co-producers UTV had other plans. Other trailers have also found their way into the the realm of Rowdy.
The trailer of Akshay Kumar's home production Oh My God and Rohit Shett's Bol Bachchan would have to share eyeballs with Bela Sehgal's trailer of Shirin Farhad Ki Nikal Padi.
Admits Bela, "Much as I wished it, my film's trailer couldn't be the only trailer with Rowdy Rathore. It is UTV's production too and they wanted to put other trailers. But my trailer will get a headstart. It will be shown just before Rowdy Rathore starts. "
Siddharth Roy Kapoor of UTV, however denies that there was any stress over the inclusion of trailers other than that of Bela Bhansali Sehgal's film. "Sanjay Bhansali and UTV were both happy to include the trailers of Akshay Kumar's production Oh My God and Rohit Shetty's Bol Bachchan. It was a collective decision. "