Zoya Akhtar along with a cancer foundation has directed, scripted and conceptualised a PSA that will focus on the awareness of breast cancer

Now here's a twist: the PSA uses ‘men' to highlight a traditionally women's issue because they believe that men should also put their support behind this cause.

Some of Bollywood's hottest men Abhay Deol, Arjun Rampal, Farhan Akhtar, Ranbir Kapoor and Shahid Kapoor are already part of this dignified initiative with Zoya.