It's not wise to mess with ever-humble SRK and his clan and today no one realises this truth better than Pritish Nandy.

The vetran producer has been involved with Sansui-Videocon awards since last six years but according to the recent buzz the PNC has been to stay away off from the awards. Why?

Beacuse the Badshah of Bollywood says so.

The row between the SRK and PNC started when Karan Johar and Gauri were asked to leave the Shabd trial show, specially organised at the request of Sanjay Dutt.

Pritish Nandy admits that there is serious pressure from the sponsors on PNC to opt out of the awards and lie low for a year.

Says Pritish Nandy, "I have heard that Shah Rukh does not want our involvement, though it is extremely unlikely, because I don't think Shah Rukh is that kind of a person. I don't know if it is the truth; it's very difficult for me to believe.

But yes, we were asked by Sansui to stay away from the awards for a year. They have said that Shah Rukh has an issue about this. I have tried to talk to Shah Rukh but he has been shooting. When he comes back I will talk to him."