KWAN Entertainment and Marketing Solutions, which represents celebrities like Arjun Rampal, has entered into a joint venture with Creative Artists Agency (CAA), an international entertainment and sports agency, with an aim to create global opportunities for local talent in India and the SAARC nations.

Headquartered in Los Angeles, CAA is known for representing Hollywood's A-listers, including Tom Cruise, Kate Winslet, Steven Speilberg and Will Smith.

The joint venture, CAA KWAN, will explore opportunities for clients in the areas of motion pictures and television, music, commercial endorsements, sports consulting, licensing and merchandising, live events, and business development.

CAA KWAN will be jointly led by CAA's David Taghioff and Caleb Franklin, along with KWAN's chief executive officer and managing director Anirban Das Blah and chief operating officer Indranil Das Blah.

The new company, with more than 60 employees, will be based in Mumbai, with offices in Delhi, Bangalore, and Hyderabad.

"India's robust entertainment industry offers CAA KWAN tremendous opportunities for talent across multiple platforms," Richard Lovett, president, CAA, said in a statement.

"In a very short period of time, KWAN has intelligently scaled and diversified their business to maximize this thriving marketplace for their clients. KWAN's deep network of relationships, local-market knowledge, and collaborative business philosophy make them a powerful partner in furthering CAA's existing business in India and providing our clients with more opportunities," he added.

The association, a combination of CAA's experience, influence, and expertise, with KWAN's extensive knowledge of the Indian entertainment industry, will enable the company to provide an unmatched spectrum of services for our clients, according to Anirban Das Blah.