Acer India, a leading IT vendor, on Friday announced the launch of its new TVC campaign with its brand ambassador and actor Hrithik Roshan.

In a first of its kind, the TVC was shot using Acer laptops.

In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer's new range of laptops - Ultra Light, Ultra Fast and with Dolby Sound.

The entire TVC is a testament to the power of Acer's laptops, which as Hrithik says, is powerful enough to create this film.

Harish Kohli, Managing Director, Acer India, said,`Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.`

The commercial has been conceptualized by BBH and shot by film director, Abhinay Deo of 'Delhi Belly' fame.