After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun

Capital-based Mahagun India (P) Ltd. has also introduced its new corporate identity with a new logo. The decision to rope in SRK was based on the similarity of the company's ideology.

'Great names are built with consistent performances, and Shah Rukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag - 'A name that performs', ' Dhiraj Jain, director, Mahagun India (P) Ltd, said in a statement.

Shah Rukh, who is busy with the promotion of his forthcoming Diwali release 'Jab Tak Hai Jaan', appears in a print ad for the company, wearing black.