Actor Akshay Kumar has been roped in by whisky brand McDowell Signature as its new brand ambassador for its campaign "Success is living in the spotlight".

"I am delighted to be a part of the Signature brand campaign as it wonderfully captures the key facets of a successful man. Like the signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years, " Akshay said in a statement.

"Therefore, I urge my fans to dream big but to not lose their individuality and leave their own signature on the world. The results and success will follow, " he added.

The 45-year-old will feature in a 13-week TV campaign that will go on air this month.