Kamal Haasan while promoting the film said "Let alone 100, this film will have to earn Rs 150 crore, otherwise it makes no sense to invest that kind of money. You have to make the content good, and then decide its price. That's why the DTH price for the movie is high."
The actor has planned to release the film via DTH service first where people can watch it in their homes a day before its theatrical release by paying Rs 1000 for a one-time viewing.
The actor also added "I don't think this will affect the cinema-goer. In India cinema-going is a culture. Watching the film at home and in a theatre are two different experiences. Film piracy takes away more money from the movie distributors than this. At least here the people will pay the money for watching the film."