Bollywood superstar Salman Khan on Thursday launched his first Being Human flagship store for clothing in India.

Salman, who has recently banged on at the box office with "Dabangg 2", is riding high with the launch of his new store, as the cause Being Human is very close to him.

He has already launched a chain of Being Human stores internationally, with France being first and in Dubai last year, and had earlier soft-launched two exclusive brand outlets in Mumbai and one each in Ludhiana and Ahmedabad.

The store is launched in partnership with Mandhana Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute 'Being Human' fashion apparel.


The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.

The clothesline has 150 selling points in Europe and 96 in the Middle East.

"It (the store) should have been done sometime ago but it's still not too late. I am very happy with the store," Salman told NDTV.

"These are the type of clothes, which if I spot in a store, I would empty half the store,"he said.

Speaking to the channel on the absence of women wear in the store, he said," The way it is right now, girls wear men's clothes. And I think they should start wearing men's clothes. It brings out their personality."

He also said that it is very difficult to design clothes for women and by March the store is likely to have options for his female fans as well.


"Nobody has been successful designing for girls," he added.

He also said that he likes women wearing simple, casual, and elegant clothes depending on occasions.

"Clothes-wise I like simple stuffs. It depends on where you are going. Dress for the occasion ...simple, casual, elegant and slightly covered," he told the channel.