The powerhouse performer, who is also the brand ambassador of Gitanjali Jewels, unveiled the new Valentine collection from Gili, a brand which is known to reflect the aspirations and outlook of modern Indian woman.
The press conference also saw professional dancers sizzle the stage with a scintillating salsa performance with Anushka joining in the fun by making a grand entrance at the end of the performance.
With Valentine's Day round the corner, the announcement marks the start of the season when love is in the air, and every individual is seeking memorable ways of making their beloved feel special.
The LJOW has announced discounts of up to 20% on diamond jewellery purchase above Rs. 10,000.
The month long offer will be available on India's leading jewellery brands - Asmi, Gili, Ddamas, Nakshatra, Parineeta, Diya, Sangini, ME Jewels, Gitanjali Jewels, Shuddhi, Gdivas, Jewel Souk, Menz, Sagaee & Amore.
At the announcement, Anushka said, `The best way to woo somebody is by giving her a diamond.This Valentine, the Season of Love offer gives you a chance to gift or indulge in a dazzling piece of jewellery to create an everlasting memory.
"The new Valentine collection available at Gitanjali Jewels is very chic and wearable and will be perfect for any outfit.`
Speaking on the occasion, Shardah Uniyal, Vice President - Marketing, Gitanjali Group, said, `Diamonds have lately become a fashionable alternative to gold when it comes to jewellery.
"It's a favourite amongst the youth and its adaptability to any look adorned makes it a must have for every woman. Through Season of Love offer you get a chance to own a dazzling solitaire at amazing discounts.`
The 'Season of Love' discounts are available at all outlets of the participating brands. The offer runs till Feb 24.