According to Venus' Ganesh Jain, the company was looking at select quality films to present and "Chingari" fitted the bill perfectly. "It has got the intensity, the substance and also the necessary commercial elements for a box-office draw. We are looking at more such films."
One of the factors that reportedly got Venus interested in the film was the presence of Mithun Chakravarthy. Venus was also instrumental for Mithun's grand comeback in "Elaan".