For 'I Me Aur..', John relies more on content than marketing

For 'I Me Aur..', John relies more on content than marketing
Friday, February 22, 2013 15:08 IST
By Santa Banta News Network
Actor-turned-producer John Abraham is happy with the amount of promotions of his film "I Me Aur Main" but says they are depending primarily on the film's content.

"We are more focused on the content and we are doing the same with this film. If you look at the marketing of this film I don't think we have gone over board with the marketing," the 40-year-old said here while promoting the film at Reliance Web World.

"We had a very controlled aggression on this film. I think we are depending more on content and we are very confident about it also," added John who has also co-produced the film.

John says he is using his media planning skills to plan the film's promotions.

"According to me besides the cost of production there is another cost which is cost of print and advertising cost. So 'X' plus 'Y' is equal to 'Z'. and we have to recover that 'Z'," John said.

"I was a media planner and I think effective media planning is very important. Our studio has given us a limited budget to promote the film and we are making sure that we try and promote the film within those budgets," he added.

"I Me Aur Main" also features Chitrangada Singh and Prachi Desai, and hits theatres March 1.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT