Katrina is a Sony Girl

Katrina is a Sony Girl
Saturday, February 23, 2013 09:25 IST
By Santa Banta News Network
Popular consumer electronics brand Sony India announced Bollywood actress Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones.

Tadato Kimura, Head, Marketing, Sony India, said: `We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia's ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand.`

Katrina said, `I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.`

As Xperia becomes critically important for Sony's business in India, the company plans to triple its investment to Rs. 300 crore for Xperia marketing in FY13 (Apr, '13 - Mar, '14).

In addition to having Katrina as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

Sony has signed the agreement for two years initially with the Bollywood celebrity and Katrina will be seen endorsing Xperia starting March.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT