Trust Balaji to launch each of its films in an innovative manner. On 15th March, Balaji and Phantom's forthcoming 'Lootera' will be launched at South Mumbai's iconic Liberty Cinema, which is also among the oldest in the city.

The theatre will house media and guests to unveil the first look of the keenly awaited Ranveer Singh-Sonakshi Sinha starrer, which releases worldwide on July 5.

Liberty was selected, as its decor is classical and old-world, which is representative of the zone and mood of 'Lootera'.

Says a source, "Lootera will bring traditional, emotional romance back into fashion. It is one of the most aesthetically shot films and has been made for a universal audience. The makers were keen to transport the audience into the retro world of Lootera, hence the decision to launch at Liberty."

Liberty Cinema derives its name from the time it was founded. It was built in the same year that India gained independence (1947).

Lootera has been directed by Vikramaditya Motwane, a former assistant to Sanjay Leela Bhansali and the celebrated director of the award-winning film Udaan, which was an official selection at the Cannes Film Festival. It features Ranveer Singh & Sonakshi Sinha together for the first time.