Actor-filmmaker Farhan Akhtar has been named the new face of smartphones brand Intex Technologies and he says the products are value-for-money.

"To me, Intex has been a long standing player that spells trust, credibility, innovation and evolves with the usage patterns of consumers like us," Farhan said in a statement.

"The products are versatile and offers value-for-money, I am looking forward to this association and the next line up of innovative offerings from the Intex stable," he added.

Calling the 39-year-old actor "versatile and youthful", Sanjay Kumar Kalirona, general manager-mobility division, Intex Technologies Ltd., said: "We are pleased to announce one of the leading icon of film industry, Farhan Akhtar as our brand ambassador who would be the face of our mobility division."

He added: "A tech enthusiast himself, we look forward to his refreshing ideas and are confident of a successful partnership that would take the Intex mandate to another height."

For the next one year, Farhan will be seen in the brand's campaigns.