Ankur Arora Murder Case asking its audience to Light a Candle for Justice

Ankur Arora Murder Case asking its audience to Light a Candle for Justice
Friday, May 17, 2013 14:55 IST
By Santa Banta News Network
Vikram Bhatt's upcoming, Ankur Arora Murder Case, is a movie based on Medical Negligence and has been inspired by real-life events.

Just like any other movie, it's being promoted on the Digital platform; however the promotion strategy is a bit difference. We observed that the movie official Facebook page has created an event, `Light a Candle for Justice`.

This is first of its kind for a Bollywood film, a virtual event where supporters express their opinion, support and grievances. The official communication mentions that the movie is much beyond commercial cinema and has a meaningful social message woven in to it. Also, lot many real life medical negligence incidents from archive and latest news is being shared to raise awareness on the subject.

`Target audience and promotion strategy adopted for a mass masala film is very different; out here we have a niche product that is not only commercial cinema but also qualifies as meaningful cinema. Our purpose is two-fold; promote the movie and also the cause. Creating a virtual event has helped us spread awareness; also it serves as a good platform for Indians to engage, express anger and share their experiences on medical negligence and other malpractices` says, Ami Shah, Digital Campaign Manager.

The film directed by Suhail Tatari & written by Vikram Bhatt will hit the cinemas on Jun 14th. The first half of the movie is based on how a boy dies on the operation table due to medical negligence & the second half enters the courtroom drama. The shooting of the film started after nearly one year of research and similarities to real life are in this case, not coincidental.


Vikram Bhatt says, `I am aiming at making a realistic drama on one of middleclass Indian's biggest fears, death in a hospital. I'm deeply disturbed by the spate of deaths due to medical negligence. We presume only the poor die due to medical negligence. Not so.

The rich who can afford the best treatment also perish because someone in the Operation Theater goofs up. It's very important to not to let gross medical negligence go unpunished. We are saying that Ankur Arora didn't die just because doctors failed to save him. Instead, it was plain murder.`
Navjot Singh Sidhu Returns to The Great Indian Kapil Show Season 3: Laughter, Legacy, and a Legendary Comeback!

Comedy fans, rejoice! Former cricketer, politician, and television personality Navjot Singh Sidhu is

Tuesday, June 10, 2025
Puja Sharma Makes Power-Packed Comeback After 7 Years with a Bold Grey Role in Star Plus' Jhanak!

After a seven-year hiatus, actress Puja Sharma is back — and she’s returning with fire in her eyes. Known

Tuesday, June 10, 2025
Kamya Punjabi Breaks the Silence -'Me No Pause Me Play' Becomes the World's First Film on Menopause!

A historic cinematic moment unfolded today as the muhurat of “Me No Pause Me Play” was held in

Tuesday, June 10, 2025
Father figures on-screen, real connections off-screen: Sony SAB artists celebrate fatherhood this Father's Day!

On the special occasion of Father's Day, Sony SAB actors share their personal experiences and thoughts

Tuesday, June 10, 2025
DocuBay Announces its Next Original Documentary - Gateway of Europe - The Migrant Crisis!

DocuBay, the leading platform for premium documentaries and part of IN10 Media Network, is set to

Tuesday, June 10, 2025
ADVERTISEMENT
ADVERTISEMENT